The Better Fish Brand Refresh and Product Expansion

New Year, new look, new flavors!

We are thrilled to reveal a fresh, new look for the The Better Fish® that will hit seafood freezers nationwide in early 2022. We made some significant leaps in design and branding, while still being true to our Better Fish, Better World values. Inside the bag, the Barramundi that you know and love remains unchanged. We are still committed to bringing you the best fish imaginable in the most responsible way possible.

As part of the evolution, we are introducing two new flavors: Tuscan Herb Butter Barramundi and Crispy Barramundi Tenders. Both products are designed to make your weekly meal planning easier and more enjoyable. All of our products are Fair Trade Certified—we are very proud to be one of the country’s only farmed fish companies to make this commitment—and ASC Certified.

We hope that you are as inspired and energized by the changes as we are! If you have any questions or comments, tell us what you think on social media! We’re @thebetterfish on Instagram, Facebook, and Twitter.